INDIA. Johnnie Walker, the best-selling Scotch whisky brand, has announced the winner of its Win A Mercedes-Benz Contest, which ran for two months at Mumbai Chhatrapati Shivaji International Airport.
Haresh Dayalani walks away with a Mercedes-Benz C-Class 200 Kompressor.
To participate, passengers had to buy US$58 worth of Johnnie Walker Scotch whisky products in the Arrivals or Departures DFS duty free stores at Mumbai Airport from February to April 2009.
Diageo Executive Director Marketing & Innovation Santosh Kanekar said: “Johnnie Walker has always been a symbol of personal progress and sophistication, and this offer aimed to raise the bar for consumer experiences in Indian duty free.
“Shopping in duty free offers customers a convenience and value advantage of a different kind. We at Diageo intend to leave no stone unturned in pampering and rewarding our valuable consumers for trusting our brands.”
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"Today I feel truly rewarded by the brand," says lucky winner Haresh Dayalani: (L-R) Mumbai International Airport Ltd Vice President Commercial Shirish Kotmire; Mumbai Airport Commissioner of Customs Tarun Govil; Haresh Dayalani and his wife; DFS India CEO Vispi Patel; and Diageo India Director Travel Retail Shivam Mishra |
An elated Haresh Dayalani said: “Winning the Mercedes-Benz C-Class 200 Kompressor is a dream come true. Johnnie Walker has always been my favourite brand, and today I feel truly rewarded by the brand.”
Diageo has previously run promotions that rewarded duty free consumers with prizes such as an apartment in Cochin, two kilograms of gold as well as packages to the ICC World Cup 2007.
Johnnie Walker has a global partnering agreement with one of the world’s most successful Formula 1 motor racing teams, Team Vodafone McLaren Mercedes.
