At it’s peak in 2002, Toyota was selling over 70,000 Sequoias. Last year, that number dropped to below 20,000 units. So it comes as little surprise that ToMoCo will be nixing its Tundra-based SUV at the end of the current model’s lifecycle.
A source speaking with PickupTrucks.com confirmed that the Sequoia won’t live on, partially due to slow sales, but surely in part to get Toyota’s CAFE ratings in check before the new rules hit in 2015. But all’s not lost for the automaker’s body-on-frame offerings.
A redesigned Tundra is set to arrive in 2014, just in time for Ford, General Motors and Nissan’s newest half-ton pickups. Although sales of the Tundra haven’t lived up to Toyota’s lofty expectations, it’s obvious the automaker feels the need to compete in the segment, and a refreshed model should help sales, despite the market’s less-than-enthusiastic reception of Toyota’s largest pickup.
